Paul Boag

"Improve Your Conversion Rate the Right Way"


Join us on Monday, October 7th, to learn the latest techniques for improving the conversion rate of your website, all while avoiding alienating your users.

Every website seeks to encourage visitors to do something, whether it is placing an order, making a donation or signing up to a mailing list. But how do you do that without alienating users? This one day workshop will show you how best practice in user experience design can be more effective at improving your conversion rate than any manipulative technique.

Ideal for designers, marketers, entrepreneurs and product owners.

Whether you are a product owner, marketer, designer or entrepreneur, you will find this masterclass invaluable in learning how to improve your conversion rate, and the long term loyalty of your customers.

But be warned. If you are looking for quick wins or manipulative techniques, this isn’t the workshop for you. This course is for those seeking to build a sustainable business model that values its customers.

Combining Theory and Practice

The masterclass will teach you the best persuasive techniques. We will then apply these together to your websites through group exercises and discussion.

Be ready to share your sites and embrace some constructive criticism. But, don’t worry, I will be sure to put my site under the microscope too.

What You Will Learn

  • Master the foundations of conversion optimisations.
  • Understand the psychology of decision making.
  • Discover how to reduce cognitive load and why that matters
  • Learn how to perduade people without alienating them.
  • Create compelling calls to action.
  • Improve your conversion rate into the future.
Paul Boag is a user experience consultant, author and speaker. He helps not-for-profits such as the European Commission, UCAS and Doctors Without Borders adapt to the digital world. He also works with many sizeable commercial clients. He refocuses them on user experience and engaging with a new digitally savvy audience.
FULL-DAY (9:30AM - 5PM)

VENUE: Tech Hub Bucharest
39-41 Nicolae Filipescu, Bucharest

Coffee Breaks and Lunch will be provided.

Ticket Price: 249 € (no VAT charged)


Online registrations are processed through Tito.io and PayPal, paid either through a PayPal account or with Credit/Debit Card. If you want to pay by Bank Transfer, please email us at hello@adaywith.ro.